There are many weird events in Denki-gai (Electric Town). The King of them all is the Great Late Summer Greetings Contest! Umanohone's folks are burning with a desire to put their hands on the cash prize.
Move it, you people! Who are you doing "meow meow" with, slut? And you, stop complaining about not having anyone to do "meow meow" with! You already got a 2D wife, cut it out!
Here is the swimsuit episode already! Let's make our Cosmo-like something burn for the prize!